The textual version of the book is being serialized via Blook, a web publishing engine that publishes web posts backwards, rather than forwards--allowing novelists to serialize books in a blog format while still following paper-book order. In addition to that sly new technology, Evslin's team created a serialized podcast version of his mystery as well, allowing readers to read and listeners to listen--just like we discussed last week.
Check out the Hackoff.com right now, and be sure to study the wall of web-links surrounding the book in the left-hand column. Evslin has carefully cultivated a media-blog response as well as a dedicated blogger reading base--essential marketing moves in the future. Finally, M.J. Rose has an interview with Evslin today, the first in a series about podcasting authors. Hopefully The Publishing Spot will catch up with Rose in the next week or so for an interview too...
» Five Easy Questions: Tom Evslin, Part Two from ThePublishingSpot
Yesterday, I spent some time with Tom Evslin, a pioneering figure in the development of the Internet, a "serial CEO," and most recently, novelist. Evslin released his serialized online murder mystery, Hackoff.com, in handy audio and web... [Read More]
Tracked on: January 24, 2006 8:18 AM | Permalink to Trackback