Same Piece of Wreckage

Know More: Freelancing, Promotion, Self Publishing, Web Journalism, Writing Resources 2.0, Writing Resources

Yesterday, my affiliate network, Know More Media, officially launched this blog with My Very First Press Release. They also installed a spiffy flash ad for my writing site, "The Jason Boog Show" in the corner over there. While coping with this marketing spree, I spent some quality time reading The POMO Blog by web journalist and consultant, Terry Heaton. Heaton wrote: "The lesson for any media company that chooses to get involved in the blogosphere is to make up your mind about how you wish to respond to these types of things BEFORE you launch blogs."

That comment stung. He was writing about a recent comments section debacle at The Washington Post (Jay Rosen, as usual, has the wrap-up). I've spent so much time lately trying to get people to notice me, but I don't have the slightest idea how to encourage conversations with my readers. I appreciate the guidance, though. Heaton's essays bridge journalism and marketing perfectly, and his posts actually dish analysis instead of pithy or ironic references. He understands a whole new form. I've been a freelancer for years now, and I studied with some of the best journalism teachers in the country--but nobody prepared me to interact with my readers.

"Newspapers need commenters (read: connected consumers) more than commenters need newspapers," wrote Umair Haque at the Bubblegeneration Strategy Lab. Readers are already drowning in a sea of print with blogs, message boards, and emails, and careers are being built by people who can analyze "connected consumers." I will interview those experts, but I'm still figuring it out too. My point is simple: read my posts, and talk back! Despite the press releases and flash ads, I'm in the same boat as you--another writer trying to stay afloat in this overwhelming new world.

Let's all cling to the same piece of wreckage...

» Contact ThePublishingSpot from ThePublishingSpot
Despite my fleet of shipwreck metaphors over The Great Washington Post Comments Section Debacle, an observant reader pointed out that my own email address is not readily available for readers who wish to comment to me. So, without further ado,... [Read More]

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