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Know More: Promotion, Publishing Companies, Self Publishing, Writing Resources 2.0, Writing Resources

The Australian business blog superhero, Darren Rowse, just spent some quality time surfing through my parent network, Know More Media (KMM). Rowse turned his blog LivingRoom into a bustling network, a model example for any writer looking to make a web footprint. Be sure to check out Rowse's ideas about KMM. All us fledgling writers should be paying attention to these conversations. With that in mind, here's my half of that conversation...

Dear Darren Rowse,
Thanks for all those helpful comments about Know More Media. I’ll work hard to make my blog’s purpose clear to new readers from the very first moment they arrive. I also agreed with your speculation about the future of niche blog networks. Along with some of my writing friends, I’m urging my readers to zoom in on niche audiences.

I just wanted to add one more magic ingredient to your recipe: blogging voice. I joined KMM after reading AdHurl and ExPatFacts. I’d spent a lot of time lurking around marketing sites looking for story ideas, and the words “Business Blog” made me think about cookie-cutter posts and press-release prose. Both these blogs sounded different. KMM had a couple genuine voices, and these bloggers were building new communities from the ground up.

That’s what I appreciate most about my blog network—they took risks on less established voices, allowing us to create new web families. Over the last two weeks, established writers have tracked me down to work with the site. I’m learning that a quality voice can trump buzz, Technorati ratings, and page rankings. I think the business blogosphere needs more creative writers to explore uncharted places, and that’s why I joined KMM.
Sincerely,
Jason Boog

Jason - A well crafted response. I appreciated reading your thoughts. Your voice joins AdHurl's and ExPatFacts as top notch and I appreciate the opportunity to rub shoulders with the likes of you guys. We think there is some value in allowing business experts a platform to share their unique voice. Quality will attract an audience. We would rather be the authority of a small niche than be an also-ran covering Cindy Sheehan and the Alito hearings.

Posted by: Hal Halladay | February 2, 2006 10:45 AM | Permalink to Comment

Jason, great post. We're watching the technology behind blogging change the way people interact. We've never met Darren Rowse, yet we know him (a little), thanks to blog posts and comments, and with some help from blog search engines. Never would have been possible ten years ago. Or at least, the methods would have been waaaay slower.

Your blog is one of my favorites here at KMM. Keep it up, Jason!

Posted by: Easton Ellsworth | February 2, 2006 5:10 PM | Permalink to Comment

Dear Hal, Easton, and Darren,

I really appreciate the visit and the advice. Stop by anytime, and leave a note.

Cheers,
Jason

Posted by: Jason Boog | February 3, 2006 11:08 AM | Permalink to Comment

Excellent points all, Jason. I agree with you that voice makes up much for those of us without a "name" to proceed us. I joined KMM after a friend pointed me to Easton Ellsworth's post "New Years Resolutions". How could I resist applying for the SmallBizMentor.com blog after looking further and seeing what KMM has to offer?

Posted by: Melonie K. Murray | February 3, 2006 11:48 AM | Permalink to Comment

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