Disruptive Technology

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Mar 5

Disruptive Technology

Jason Boog

Know More: Online Publishing, Writing Resources 2.0, Writing Resources

Vin Crosbie over at the media think tank, Corante, just published a essay about the ways the Internet is altering the business of newspapers. Crosbie has spent most of his professional life as a newspaper executive, and he knows his stuff. If the fledgling writers reading this site want to survive what Crosbie calls the "seismic shift" in the way print works, we need to pay attention to this essay...

"Newspapers are falling into the 'Disruptive technology' trap. They are focusing almost all their online advertising efforts on the declining side of their businesses — the 25% of the money that involves print classified categories — the old-fashioned side of the business. And they are missing the bigger opportunities — the 75 percent of the online advertising that doesn't involve those old classified categories. This must change if newspapers are truly going to profit from online."

I saw this change this week while exploring how the Boston Herald interacted with the crime blog community. Instead of focusing all our energies on the "declining side" of our writing, writers have to forge new alliances with these communities.

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Hey You! Read This! Oct 9, 2007

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