"Print is going to be less and less important over the coming years. Magazines aren't going to disappear entirely, of course, but if publishers want to stave off this slow erosion — and if they're going to grow over the next few years — the only hope is to conceive of these magazines as brands that can be extended across multiple platforms: the web, TV, broadband, wireless, etc.," he says. "That's why Seventeen now has a TV show. That's why Jane just launched a blog. That's why Time Inc. is launching sites like officepirates.com
instead of launching new magazines. And it's why every editor-in-chief in town seems to be talking to their staffs about the importance of the web and is looking to hire web-savvy editors."
Remember our newspaper discussion last week? The whole print industry is like a wave-pool right now. All the writers who paddle out past the first two or three jarring moments on flimsy blog surfboards, hanging on through early mistakes and unprofitable first attempts--many of them will be surfing by next year.
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