Over at Jossip.com, Corynne Steindler's readers expect a writing-style tightrope act: part snarky gossip, part faux-Valley Girl, and part media critic."Muscle & Fitness, Flex, Muscle & Fitness Hers, Country Weekly and Mira! are dunzo at One Park, but will be up for auction for other suckers to buy," she wrote in this recent post about the demise of a few print magazines.
"One reason cited for the dump is the lacking ad sales being pulled in by diet pills and fitness supplements. Let this be a lesson to everyone: tooth whitening is just a phase. Don't build an entire company based on the ad revenues of Supersmile."
I'd challenge any writer to match that kind of funny, compact post on a daily basis. Corynne does it FIFTEEN TIMES A DAY.That's why I picked her for my deceptively simple feature: Five Easy Questions. In the spirit of Jack Nicholson’s mad piano player, I run a serialized set of weekly interviews with writing pioneers—delivering some practical, unexpected advice about web publishing...
Jason Boog:
You have this great, sassy and funny and difficult-to-imitate voice on your blog. I can't do it. How do you write like that? How do readers respond to your writing voice? In this super-crowded media business, how do you keep your readers interested in your site?
Corynne Steindler:
Now I'm blushing … I think for the most part I write the way I speak...
Personally, I am really passionate about issues surrounding media and think there is plenty of room for challenge and reaction – hopefully a reaction that encourages people to go through the very difficult act of simultaneously laughing and thinking.
I'm not always sure how readers respond to my writing, but the Jossip voice is very irreverent and aims to be cheeky and above all else, funny.
My biggest hope is that readers stay interested in the site because we continue to give pull relevant news stories, original gossip items, and an original and engaging analysis of the media that's already out there.
I'm aware of how extremely idealistic that is, but, for something more concrete you'll probably have to ask readers why they read.
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