
I devoted ten days on this site to Soft Skull writers, but they hadn't read my blog!
This is a problem, and I'm not talking about my ego, either.
Let me put this another way...
Over at The Village Voice, Jessica Winters just published an article about small presses in Brooklyn, writing about Archipelago Books and Akashic Books and Soft Skull Press and Spuyten Duyvil and Ugly Duckling Presse.
Check out this quote:
"'In big publishing, the line is that people don't read, and we're all competing for the same dwindling pool of readers,' says Johnny Temple, publisher of Akashic. 'That's not true. We're going out and finding new readers, and showing people that reading can be provocative and exciting.'
Great idea, but before you going looking for new readers, you have to pay attention to your web readers!
Small publishers are suffering (just as much as any fledgling writer or indie newspaper) as the print market flounders. There are a few simple, free things everybody should do to connect with these web readers... I'm not talking about making money here, I'm talking about paying attention to your web readers--a painless, completely free process.
Nick Mamatas can sell more books through his blog community than he could ever sell at a coffee-shop reading. Over at HarperCollins, Jeffrey Yamaguchi combs the web for bloggers and websites that mention his book.
Both those writers built an amazing support network for writers, without spending a dime. Just like me, they did some simple things: a GoogleBlog search, a Technorati search, signed up for a site meter, and activated trackbacks on their blog.
I just linked to a whole mess of publishers in this post. If they already do those things, then they can tell me to shut up already in my comments section.
This is The Great Brooklyn Small Publisher Test. Who's paying attention?







I agree with you to a certain extent. Most indie publishers, you must remember, love making books and love the books they're publishing. They put all their energy in those books and of course they want it to sell. But somehow marketing and promotion isn't in the realm of editing and publishing, so it might be a little hard.
However here you're talking about Soft Skull Press. They might be indie, but they definitely aren't small. I think they can be classified between small and dedicating indie publishers and the big corporates. For Soft Skull Press, money becomes very important and with all those books they publish, you sometimes ask yourself whether they aren't more like the corporates than a small indie publisher.
Posted by: Khalil A. | June 2, 2006 9:44 PM | Permalink to Comment