I love the idea of using the video blogosphere to actually interact with your nerdy viewership. It's like Snakes on a Television...
"Thom and I were watching TV a couple weeks back and saw an ad for this contest, 'The Office 'Create Your Own Promo' Contest.' They're looking for homemade, 20 second commercials that promote this upcoming season of NBC's The Office. They will choose the best 10 videos and play them on NBC."
Here's a YouTube link to Lucas' contest entry, and you can visit his blog for more information.
On a related note, I was caught on film during one crazy night of triva and drinks with Chartreuse. See what happens when you don't make a scripted promo...
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