« Stop Writing and Party, Gosh Darn It | Main | Boxing, Book Trailers, Bryants, and Better Anthologies »

Sep29
How Does This Affect Subject X?: Building Niche Content Readership
"The genius of the Internet -- beyond porn, free videogames, and porn -- is that everything can be measured. If you don't believe me, just ask NBC CEO Jeff Zucker, who said at the Mixx Conference: 'The genius of the Internet is that everything can be measured.' See? Told you so."

That's how Steve Bryant groks our new web economy. Steve is the editor-in-chief of the insanely popular news site,
GoogleWatch, and the brand new web video site, Reel Pop, so he has a little bitty bit of insight into the future of web interaction.

Today, he pokes fun and dishes advice about building a readership for your web writing.


Welcome to the conclusion
of my interview with Steve Bryant, part of my deceptively simple feature: Five Easy Questions. In the spirit of Jack Nicholson’s mad piano player, I run a serialized set of weekly interviews with writing pioneers—delivering some practical, unexpected advice about web publishing.


cohdra_100_8409.JPGJason Boog:
You just put a blog together from scratch. What's your advice for somebody doing the same thing--how do you find readers, how do you find the best topics?
Steve Bryant:
When you're independently wealthy like I am, you can afford to overpay your interns.

But if you're not raking in the ducats, you can roll with TypePad or a blogger account. Finding readers is all about talking to people and linking to them.

When you write niche like I do, finding topics is pretty easy because you always have a constant subject to relate everything back to. So when something happens in the news, just ask yourself "how does this affect subject X?"

Note: If the serialized nature of this interview drives you nuts, you can find the whole interview collected in one place here.

4 Comments/Trackbacks




You are right...everything is measured!...On my blog, I check my site meter daily, sometimes hourly...check the numbers, wonder why things went up or down...where readers come from, how long they stay, what page they started on and what page they ended their read on...And I really wonder about that person in Egypt who read 4 different posts "about quilting" for a total viewing time of 3 minutes and 27 seconds...

Dear Gina,

I just checked. I'm not getting any readers from Egypt! What are you doing that I'm not doing?

Cheers,
Jason

I really wonder about that person in Egypt who read 4 different posts "about quilting" for a total viewing time of 3 minutes and 27 seconds...

I liked the interview, Steve Bryant is a smart guy, but he keeps his secrets to himself, and that's one of the reasons he's a smart wealthy guy. Some of us just can't shut up now...

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Stop Writing and Party, Gosh Darn It | Main | Boxing, Book Trailers, Bryants, and Better Anthologies »

Advertise

recent comments

    sponsored ads



    topics

    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Education Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Writing / Speaking

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    ThePublishingSpot is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb