How Does This Affect Subject X?: Building Niche Content Readership

Know More: Five Easy Questions, Steve Bryant, Video Storytelling, Writing Resources 2.0, Five Easy Questions

"The genius of the Internet -- beyond porn, free videogames, and porn -- is that everything can be measured. If you don't believe me, just ask NBC CEO Jeff Zucker, who said at the Mixx Conference: 'The genius of the Internet is that everything can be measured.' See? Told you so."

That's how Steve Bryant groks our new web economy. Steve is the editor-in-chief of the insanely popular news site, GoogleWatch, and the brand new web video site, Reel Pop, so he has a little bitty bit of insight into the future of web interaction.

Today, he pokes fun and dishes advice about building a readership for your web writing.

Welcome to the conclusion of my interview with Steve Bryant, part of my deceptively simple feature: Five Easy Questions. In the spirit of Jack Nicholson’s mad piano player, I run a serialized set of weekly interviews with writing pioneers—delivering some practical, unexpected advice about web publishing.

Jason Boog:
You just put a blog together from scratch. What's your advice for somebody doing the same thing--how do you find readers, how do you find the best topics? Steve Bryant:
When you're independently wealthy like I am, you can afford to overpay your interns.

But if you're not raking in the ducats, you can roll with TypePad or a blogger account. Finding readers is all about talking to people and linking to them.

When you write niche like I do, finding topics is pretty easy because you always have a constant subject to relate everything back to. So when something happens in the news, just ask yourself "how does this affect subject X?"

Note: If the serialized nature of this interview drives you nuts, you can find the whole interview collected in one place here.

You are right...everything is measured!...On my blog, I check my site meter daily, sometimes hourly...check the numbers, wonder why things went up or down...where readers come from, how long they stay, what page they started on and what page they ended their read on...And I really wonder about that person in Egypt who read 4 different posts "about quilting" for a total viewing time of 3 minutes and 27 seconds...

Posted by: gina | September 29, 2006 9:59 PM | Permalink to Comment

I really wonder about that person in Egypt who read 4 different posts "about quilting" for a total viewing time of 3 minutes and 27 seconds...

Posted by: http://www.buraqsys.com/ | October 7, 2006 11:30 AM | Permalink to Comment

I liked the interview, Steve Bryant is a smart guy, but he keeps his secrets to himself, and that's one of the reasons he's a smart wealthy guy. Some of us just can't shut up now...

Posted by: Tom Gardener | October 22, 2006 2:53 PM | Permalink to Comment

Devoted to publishing, publishers and to those who craft the written word

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