I spend too much time speculating what the next generation of book promotion will look like. Scarlett Thomas doesn't talk about it. She did it.
This blogger and novelist built a friendly website for her brand new book, The End of Mr. Y. The site avoids annoying flash, has a simple interface, and features interactive games to involve readers a bit more. I love the novel scavanger hunt built into the site--part community building exercise and part detective story.
I'm tracking down this book right now. Thanks to Maud Newton for the link. Check out the rest of the reviews if you don't believe her: "I’m posting now because I might not have read this book if certain people hadn’t raved about it endlessly."
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