Is That a Long Tail Underneath Darth Vader's Cape?

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Nov 9

Is That a Long Tail Underneath Darth Vader's Cape?

Jason Boog

November 9, 2006

Know More: How To Publish, Web Journalism, Writing Resources 2.0, Writing Resources

Earlier this year, we debated Chris Anderson's Long Tail theory--the idea that artistic production is moving away from blockbusters and towards niche markets. If you apply his ideas to publishing, some people think we will replace Stephen King-style mega-productions with small print run books marketed towards specific audiences.

Yesterday Ed Champion pointed me towards a Hollywood.com article about George Lucas. Turns out the director of the biggest blockbuster of all time agrees with Chris Anderson, and has decided to change his own production model:

"The Star Wars creator says making movies is too risky nowadays, because the average cost of shooting and marketing a blockbuster is now $200 million, so he's steering his production company, Lucasfilm, towards TV and low-budget movies."

What do you think this means for publishing? Do we have our own cultural need for book blockbusters, or do all writers depend on small, dedicated communities?

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