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Nov 1
How To Help People Find Your Video Stories
Here's a story for all the video storytellers in the audience. Steve Bryant, our resident web video expert, is hard at work attending conferences so you don't have to. Today, he's writing about the as-yet-untapped market for video search engines.

That's right. Just when we started to wrap our heads around Google and tagging, somebody else is already writing about how to catalog the VAST video archives on the web. It might get you thinking about your own writing.

How are you (and your work) being archived on the Internet? What can you do to help people find your work more easily? Check it out:

"Online video has a findability problem. Finding distributed video is much more difficult than finding Web pages. When you do a Web search, you're searching for text on a page. But when you search for video, you're searching for media described by text. If those descriptors -- known as metadata -- aren't there, or if the metadata is incomplete or inaccurate, your search is going to return bad results."




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