Devoted to publishing, publishers and to those who craft the written word

If you want to get somebody's attention, you better get it fast.

Steve Bryant just published another essay about the viewing habits of us web-heads. He has all sorts of funny graphs and personal stories--all to prove the point that the web video generation has no attention span whatsoever.

Check this out: "Hollywood needs to embrace the rabble. More short films, smaller DVD release windows, more extra footage on the DVDs themselves. Hell, give us clips on the DVDs and tell us to upload them wherever. Or: Start making videoblogs of a movie's filming process, the way SNL is doing with their rehearsals."

Punchy leads and short short stories will always be the best way to hook a web reader. But what does this sea change mean for content? According to Steve, we are going to need a lot content to keep readers coming back.

Movie-makers can always add extra interviews and cut footage as special features on a DVD. What can writers do for a supply of special features, to create what Steve calls "constant media?"