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May22
Writing at the Speed of Blog: The iPhone, Apple, and the New News Cycle

Introducing iPhone.I'm as excited as the next guy about the iPhone--Apple's new super-cell that is coming out in June--but CNET News just reported how the iPhone led some new media journalists down a rabbit hole last week.

In the article, CNET News crowed about their competition's mistake. The website Engadget had published a false memo about the iPhone production schedule.

Reportedly, the stock price at Apple actually dropped with the fake leak--leading CNET to dub the case "Applegate."

Every time this kind of high-speed publishing scandal rocks the blogosphere, I like to offer a quote from the story, "Penny-A-Worder" by Cornell Woolrich--a reflection on the self-destructive joy of writing for the vicious pulp fiction industry in the 1930's.

"The story flowed like a torrent.  The margin bell chimed almost staccato, the roller turned with almost piston-like continuity, the pages sprang up almost like blobs of batter from a pancake skillet.  The beer kept rising in the glass and, contradictorily, steadily falling lower.  The cigarettes gave up their ghosts, long thing gray ghosts, in good cause; the mortality rate was terrible."

Right now, the only successful writers are the ones who produce manic quantities of opinionated posts on the web. I'm scared that ten years from now, thousands of frenzied writers will be publishing millions of disposable blog posts, all of us earning Depression-era salaries.

The lesson is simple for us reporters writing at the speed of blog: don't let this new news cycle spoil your instincts.


4 Comments/Trackbacks




» Apple iPhone is on the Way from MarketingBlurb
The Apple iPhone is scheduled to launch next month (see the great post on Engadget for more details on the Apple iPhone).  The question is, will the Apple iPhone be as successful as Apple thinks it will?  Will Apple gain... [Read More]

» The iPhone Cometh from WebMetricsGuru
I recently wrote about the changes the iPhone is about to herald in on Smartmobs - Coming of the iPhone ... Dell, HP, Intel, IBM, and any IT company will suddenly need a cellphone strategy and Tomi Ahonen's recent post Entering iPhone... [Read More]

» Apple iPhone Insurance: Is The New iPhone Worth It Without Insurance Coverage? from TheInsurancePolicy
Have you seen the new iPhone and its hefty price tag?  For $499 to $599 I’d imagine the Apple phone would not only cook breakfast in the morning but also clean up afterwards.  Alas that is not part of the... [Read More]

» Apple iPhone Previews and Perspectives from Know More Media Writers from Know More Media
Without further ado, here's what Know More Media writers have to say about the upcoming Apple iPhone news:Maria Palma at CustomersAreAlways asks whether Apple customer service is prepared for the oncoming rush of new iPhone users.Andrew Smyth at Th... [Read More]

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