Publishing models have shifted dramatically, but don't let that crazy situation guide your writing career.
Read this article if you don't believe me. The Economist makes the shopworn point that print publications are in trouble while making the not-so-shopworn point that magazine advertising rates are holding steady.
What does this mean for us? Keep pitching magazines. They pay better, people read them, and they will survive this publishing earthquake, in one form or the other.
The article makes this winning point:
"Whereas newspapers have concentrated on transferring print journalism to the internet, magazines offer people useful, fun services online—Lagardère's Car and Driver website, for instance, offers virtual test drives, and Better Homes and Gardens online has a 3D planning tool to help people redesign their homes."
Notice that the quote lacks hyperlinks to the sites it mentions. When you follow my advice and end up writing for print/online magazine hybrid products someday, teach everybody how to code a HTML hyperlink, especially when highlighting a good example of web savvy publications. That's the second thing I learned from The Economist.
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