Devoted to publishing, publishers and to those who craft the written word

Two stories caught my eye this busy Monday. Take them home with you and think deeply. But not too deeply. And when you finish thinking about it, check out my brand spanking new interview with novelist Tony D'Souza.

First of all, if you watched the Amazing, Novelistic Superbowl Upset That We Will All Tell Our Kids About last night, then you probably saw one of the two misguided, stereotypical ads done by SalesGenie during the game. According to the company, they fully intended to create The Worst Superbowl Ad.

I know you don't believe me, but read the St. Louis Post-Dispatch story for more details. Maybe it's a crazy-like-a-fox writing strategy--I'm drafting The Worst American Novel tonight, so don't even try it! Thanks, Mixed Media.

After all that badness, this new idea over at the AP made me happy with goodness. Politico reports how the wire service is trying to mix video, cultural reporting, and a little bit of personal opinion into the news organization famous for pithy, objective work.

I'll tune in for some Super Tuesday primary coverage tomorrow. Just like our site, print and video are learning how to get along. Check it out:

"in covering the presidential election, substance is being infused with a bit more style. A.P. veterans Ron Fournier and Ted Anthony will co-write the series, beginning with this week’s 'The Mythic Presidency,' a 2,600-word magazine-style piece accompanied by a five-part video series."