How's that for a headline? If I had a fool-proof answer for that question, I would not be a freelancer anymore. I would be a wealthy man living on an island somewhere, visited by streams of publishing disciples.
That said, novelist and uber-blogger Cory Doctorow just published 17 hints to getting bloggers to pay attention to you. It's great advice, and it seems perfectly tailored to helping publishers learn how to build book publicity on the Interwebs.
I can think of lots of book and literary sites that break these simple rules, especially the rules about how to create easily link-able content. A slapdash site with frames, flash, and a lack of individual permalinks makes it very difficult for a blogger to write about specific parts of your site.
"Have a link for everything. Don't have a single page with ten items on it. Blogging a link to the top of your fifty-screen-long page with a blurb about something halfway down generates 200 e-mails from readers who can't find the referenced item."
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