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So you have a videocamera and you want to promote your book.

You can spend all your time talking about yourself and the book, or you can pretend you are somebody else and shoot a lo-fi set of deadpan Thesaurus jokes. Somehow, that will be a hundred times more captivating than a normal book trailer.

This lovable little video from Miranda July will make you smile, and it shows you the quiet humor of her books and movies better than three pages of ad copy. If you want more, BookSlut has a great interview that explores July's style.

"YOU OBVIOUSLY KNOW WHAT I'M TALKING ABOUT" her website reads in big block letters, and you do. You like her sense of humor, and you don't need fireworks or fancy flash to convince you otherwise.

Follow her example. Treat your readers like a friend, not a mark. (Thanks to tao lin for the link)