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Can a series of web videos help a bestselling author?

Over at Reel Pop, Steve Bryant takes a look at a series of web videos that serve as book trailers for the new Robin Cook thriller. Here's his original review, a bit of book trailer intelligence:

"Obviate distribution costs, capitalize on Web video's cachet and circumvent the online video advertising hoi polloi by creating a series that is, effectively, a very long advertisement. Regardless of its success as original entertainment, the book (the real breadwinner) receives tremendous press coverage (e.g., this article) just in time for summer travelers to snag an airport copy."

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