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How do you prepare for an interview about your book?

Until five minutes ago, I hadn't pondered the question. But now, I'm convinced that it is one of the most useful questions a newly-published writer can ask themselves.

The excellent Book Publicity Blog answered that question today, in a post chock-ful of journalist interaction wisdom. Check it out at this link.

As a journalist who has interviewed countless writers, I love it when a writer and I understand each other going into the interview. This bit of wisdom from Publicity Hound is priceless:

"If you don’t know the reporter personally, Google their name and see what you find. If the reporter blogs, read the blog!"